Use Cases EDO
Support for economic development in the digital transformation
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Portfolio Analysis (Portfolio-Analyse, PA)
A systematic portfolio analysis assesses the entirety of an EDO's services in terms of impact and resource input, creating the strategic basis for a future-proof alignment of its service offering. • Service assessment: Systematic analysis of all EDO services by relevance, demand and impact • Resource efficiency: Assessment of the resources invested per service relative to the impact achieved • Strategic positioning: Deriving recommendations for developing, discontinuing or newly creating services • Stakeholder expectations: Incorporating the expectations of businesses and policymakers into the portfolio assessment • Competitive analysis: Comparing your own service portfolio with those of other economic development organizations • Strategic planning: Portfolio analysis as the basis for annual and medium-term planning
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Location Baseline Data (Standortbasisdaten, BD)
Up-to-date, reliable baseline location data underpins every location marketing measure and investment advisory service – it makes the economic strength and potential of a location objectively measurable and communicable. • Economic indicators: Systematic recording of GDP, industry structure, employment and business density • Location factors: Data on infrastructure, availability of skilled labor, quality of life and locational advantages • Site information: Up-to-date overview of available commercial and industrial sites with all relevant parameters • Benchmarking: Comparison of your own location data with competing locations and regional averages • Data maintenance: Regular updating of all baseline data from official and in-house sources • Investor-ready presentation: Audience-specific data preparation for investors, businesses and policymakers
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Service Catalog (Leistungskatalog, LeiK)
A structured service catalog makes every offering of an economic development organization transparent and easy to find – it is the central information instrument for businesses, partners and policymakers. • Service inventory: Complete, structured documentation of all EDO services • Audience orientation: Services organized by target group (founders, SMEs, investors, network partners) • Keeping it current: Regular review and updating of all catalog entries • Digital accessibility: Online service catalog with search function on the website • Internal use: The catalog as a basis for staff onboarding and quality management • Reporting: The catalog as a basis for activity reports and funding documentation
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Quality Management (Qualitätsmanagement, QM)
Internal quality management within an economic development organization safeguards the service quality of all organizational processes, increases the efficiency of internal workflows and creates the basis for continuous organizational improvement. • Process documentation: Standardization and documentation of all internal workflows and procedures • Service standards: Definition and monitoring of quality standards for internal and external services • Staff feedback: Regular internal feedback processes to identify room for improvement • Certification management: Planning, implementing and maintaining quality certifications (ISO, CAF) • Continuous improvement process: A structured CIP cycle for systematically raising organizational performance • Knowledge management: Securing and transferring organizational and process knowledge to new staff
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Website Management (Management Homepage, HP)
The economic development organization's website is its digital business card and the central point of contact for businesses, investors and partners – professional website management keeps it current, findable and satisfying to use. • Content management: Regular updating of all content on services, funding programs and contacts • SEO optimization: Ensuring visibility in search engines for the queries businesses and investors actually make • User guidance: Intuitive site structure and clear calls to action for every audience • Technical maintenance: Maintenance, updates and security patches for the CMS and all plugins and integrations • Performance monitoring: Analysis of visitor numbers, user journeys and conversion rates • Accessibility: Ensuring WCAG-compliant access for all user groups
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Activity Reports (Tätigkeitsberichte, TB)
Activity reports are an economic development organization's instrument of transparency towards its supervisory bodies, shareholders and the public – they document the work delivered, the impact achieved and the use of public funds. • Annual reporting: Comprehensive annual report on all services, projects and results • Quarterly reports: Regular in-year reports for supervisory bodies and municipal owners • Project reports: Detailed reports on individual projects and programs with evidence of impact • Public relations: Preparing activity reports for public communication and the press • Digital reporting: Online reports and infographics for accessible, engaging communication of results • Funding reports: Earmarked reporting to funding bodies on project results and use of funds
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Controlling and Reporting (Controlling/Reporting, CR)
Professional controlling and reporting creates transparency about an economic development organization's services, enables data-driven management decisions and gives supervisory bodies and policymakers solid evidence of effectiveness. • Service recording: Systematic documentation of all services delivered, by type, scope and target group • KPI definition: Developing and maintaining a system of indicators to measure EDO performance • Regular reporting: Producing periodic reports for management, supervisory bodies and local politics • Benchmark analysis: Comparing your own performance indicators with those of comparable economic development organizations • Impact measurement: Analyzing the actual effects of EDO measures on the regional economy • Proof of funding use: Documenting the earmarked use of funds for funding and grant bodies
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Software and IT (Software und IT, IT)
A modern software and IT infrastructure is the operational foundation of effective economic development – it enables smooth processes, digital communication and data-driven decisions. • IT infrastructure: Operating and maintaining hardware, networks and cloud services for day-to-day work • Software management: Selecting, implementing and maintaining all business software in use • Data security: Implementing IT security measures, backups and disaster recovery plans • Digitalizing internal processes: Converting analog workflows into efficient digital processes • Staff training: Qualifying all employees in the use of the digital tools and systems in place • IT support: Ensuring day-to-day operability and rapid resolution of technical problems
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Address Management (Adressmanagement, DA)
Professional address management safeguards the quality of an economic development organization's business and network data and is the indispensable basis for all communication and advisory services. • Database maintenance: Systematic recording, updating and cleansing of all contact data for businesses, partners and network players • Data quality assurance: Regular validation of addresses, emails and phone numbers for currency and accuracy • Segmentation: Categorizing the address database by industry, company size, region and support status • Data protection compliance: Ensuring GDPR-compliant processing of all personal contact data • Import management: Structured transfer of contact data from external sources (chamber of commerce, company registers) • List maintenance: Managing distribution lists for newsletters, invitations and segmented communication measures